Job Description

We are looking for the next Global Shopper & Customer Marketing Associate Director to join our team at Barilla's Amsterdam HQ. This role is pivotal in delivering shopper- and customer-centric strategies that drive engagement and business results. The position includes managing one team member and reports directly to the Global Customer & Shopper Marketing Director.

Job Purpose:

• Champion superior customer collaboration by leveraging global assets to position Barilla as a thought leader in shopper and customer marketing.

• Align brand and category strategy with shopper insights to build compelling joint business plans with key customers.

• Lead strategic initiatives related to customer management, including Retail Media and Second Party Data, through the development of methodologies, tools, and ongoing support frameworks.

Key Accountabilities:

• Digital Platform Management: Lead the development, adoption, and training of tools such as In Store Fundamentals (ISF 2.0), in partnership with IT, NTT, and EY.

• Sales Force Automation (SFA): Support global implementation and optimization of the Kantar-powered SFA tool to enhance field execution.

• Capability Building: Contribute to the creation and evolution of the international Sales & Trade job family through BSmart training programs and global webinars.

• Global Project Coordination: Drive and coordinate customer-related global initiatives (e.g., Retail Media, Second Party Data, and Win-Win Partnerships).

• Knowledge Sharing: Develop and distribute best practices and guidelines that facilitate the transition from global strategy to local market execution.

Desired Skills and Background:

• Master’s degree in Marketing, Economics, Sales, Business, or a related field

• 10+ years of international experience across marketing, trade, sales, and shopper roles

• Strong leadership with experience managing multiple stakeholders and demonstrating resilience in complex environments

• Data-driven mindset with proven analytical capabilities

• Excellent communication and storytelling skills

• Demonstrated ability to work collaboratively across teams and functions

• Strong organizational and prioritization skills, especially in managing cross-functional projects

• Fluent in English

We Offer:

• A central location in the heart of Amsterdam with excellent access to public transportation
• Hybrid working modelOpportunity to grow professionally through international projects
• A dynamic, inclusive team culture with flat hierarchies and a collaborative spirit
• We offer hybrid working as a mix of remotely and from the office
• Regular team lunches and a beautiful Cantine
• International careers
• L&D smart working with option to buy products
• Opportunity to grow professionally through involvement in impactful international projects
• A dynamic and inclusive team culture, underpinned by flat hierarchies and collaborative spirit

Additional Information:

• Permanent contract

• Expected start date: July 2025