About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Group Customers Development is looking for a Global Customers Food Service Analyst to join the Global Customers Food Service team. The person will be based in our HQ in Amsterdam, and will report to the Global Customers Food Service Associate Director.

Job Purpose 
The successful candidate will Support the Global Food Service family on trade marketing, sales activities and data analytics. 

Key Accountabilities 

• Value Added Services 

  • Define and develop channel and customer marketing activations and tools to unlock business opportunities.

  • Create channel-specific marketing concepts and tools to support sales in acquiring and retaining global and local customers, working closely with food service marketing agencies.

  • Organize and implement global and local customer events, partnership workshops, and educational programs for chefs.

  • Support local and regional teams in scaling local activities to an international level. 

• Data Analytics 

  • Identify potential uncovered opportunities through database mining.

  • Conduct post-activity/event ROI analysis and recommend adjustments.

  • Deliver analyses to support strategic and tactical decisions (e.g., market research). 

• Team Support 

  • Coordinate internal communication and meetings (e.g., food service newsletters and organizing and following up on international regional meetings).

  • Support the Key Account team with customer presentations, sales tools, and other activities.

  • Manage marketing expenses and budgets in close alignment with senior management, including the creation of purchase orders (POs).

  • Leading the relationships with agencies for event organization and follow ups (ie digital communication pre/post event, PR where appropriate) 

  • Coordinate customer visits to Barilla offices, the Barilla Academia in Parma, and production plants.

Requirements

• Degree in Business Management, Economics, Mathematics/Statistics, Engineering or similar.

• Data Analytics: Strong analytical skills with ability to data mine, identify business opportunities through database analysis, and conduct post-activity ROI analysis. Ability to deliver actionable insights that support strategic decision-making.

• Proactive & Solution-Oriented: Self-starter, with can-do and problem-solving attitude.

• Communication Skills: Excellent written and verbal communication skills, with the ability to present complex data insights clearly and effectively to both internal teams and external stakeholders.

• Collaboration & Teamwork: Ability to work cross-functionally with internal teams (e.g., sales, key accounts, regional marketing) and external partners (e.g., marketing agencies).

• Marketing Analytics Tools: Direct experience with market research methodologies and databases is a plus.

• Fluency in English is a must. Knowledge of Italian is an advantage. Additional languages are a plus

Additional Information

• Expected starting date: June 2025

• Full time, Permanent Local Contract

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.