About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

We are looking for our next Insights Manager to join our Insight team with a focus on our Bakery category!

Job Purpose

The Insights Manager (Bakery), working in the Insights (Now) team as part of the AI, Analytics & Insight unit, is responsible for generating actionable consumer, shopper and market understanding that drives business decisions, innovation and brand equity, in partnership with Category Marketing & Equity, Research, Development & Quality, and cross-functional teams. By integrating multiple sources, including consumer research, analytics, social intelligence, business performance data and AI-enabled approaches, the role helps translate consumer understanding into clear recommendations that guide decision making and drive business impact.

The role involves a global responsibility across Bakery and iconic brands such as Wasa, Harrys and Mulino Bianco.

Key Accountabilities

•    Generate actionable consumer, shopper and market insights that support category and brand growth.
•    Define insights plans and manage qualitative, quantitative, social intelligence, AI-enabled research programs aligned with business priorities, via cutting-edge methodologies.
•    Integrate consumer research, analytics, syndicated data, social intelligence, foresights, emerging trends & needs, business performance indicators into recommendations.
•    Partner with Marketing, Research, Development & Quality and cross-functional teams to embed the consumer perspective into innovation, brand campaigns and business processes, including Phase&Gate, B-Meet within the perimeter of the Category Market Combinations.
•    Monitor the brands health status and ensure powerful insights to strengthen equity (including Italy).
•    Contribute to the annual Bakery insight plan and category learning agenda.
•    Deliver insight-driven recommendations that support business priorities and growth.
•    Manage research investments and external partners to maximize quality, impact and value creation.
•    Act as a trusted insights partner, building consumer understanding across the Bakery organization.
•    Contribute to the continuous evolution of Insights capabilities, methodologies and AI adoption.
•    Influence stakeholders through compelling storytelling, consultative partnership, evidence-based opportunities and recommendations to generate impact.
•    Champion a consumer-centric culture and inspire the organization through deep consumer understanding and an outside-in perspective, continuously evolving insight generation through innovative methodologies, behavioral approaches and AI capabilities.

 
Qualifications

•    University degree in Business, Economics, Marketing, Statistics, Psychology, Social Sciences or related fields.
•    5–7+ years of experience in Consumer Insights, Market Research, Analytics, Strategy or related disciplines within CPG companies or research agencies.
•    Strong expertise in qualitative and quantitative research methodologies.
•    Experience integrating multiple data sources into clear business narratives and recommendations.
•    Strong communication, storytelling and stakeholder management skills.
•    Fluent in English.
•    International mindset, curiosity and ability to thrive in a fast-paced and complex environment.
•    Proven ability to influence business decisions through actionable insights.

We are looking for someone who:

•   Puts consumers first, using insights to drive better decisions.
•    Connects the dots, turning diverse information into clear recommendations.
•    Builds partnerships, collaborating effectively across teams and functions.
•    Stays curious and future-focused, embracing innovation, AI and continuous learning.
•    Acts with ownership, delivering impact through actionable insights.

What We Offer 

•    A competetive salary package, including 8% holiday allowance
•    An office in Amsterdam's vibrant Zuidas district 
•    A hybrid working environment
•    Access to Learning & Development opportunities
•    An attractive annual vacation package
•    A permanent contract from the start 

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.