About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Brief Description 

Barilla Hellas is looking for a Marketing Specialist to join the Pasta Meal & Bakery Marketing team in Greece. The individual will be based in Athens and will report to the Marketing Director Greece.

The Marketing Specialist will support the performance of the brand portfolio by contributing to business strategies and marketing plans. The role will be responsible for assisting in the implementation of marketing activities, monitoring brand results, and supporting the achievement of short- and long-term sales, market share, and profitability objectives. Additionally, the individual will collaborate cross‑functionally with teams such as Trade Marketing and Finance to help prioritize initiatives, support P&L management, and ensure alignment with overall business goals.

Key Accountabilities 

• Support the Marketing Team in developing and implementing marketing plans to deliver brand goals
• Build and implement communication plans and brand activations (involvement communication, briefing E2E)
• Take active role in product, category development and portfolio design activities
• Evolve and execute Digital Marketing strategies
• Track of brand performance and communication activities
• Manage external business partner relations (i.e. media, creative, PR agencies), as needed in development and execution of marketing plans
• Manage internal and global stakeholders
• Define consumer research needs, analysis of results, transform the outcomes into strategies & actions
• Adapt global materials to local requirements with consideration to legal aspects
• Support delivery of innovation projects

Qualifications  

• Bachelor and/or Master Degree in Marketing, Communications or relevant field (considered a plus)
• 1-2 yeas of relevant experience
• Creative, innovative, result oriented, dynamic and self-motivated personality (with ownership, team player & ability to work by own)
• Strong communication, interpersonal, planning and organizing skills
• Strong ability to work as part of a team, to prioritize and multi-task
• IT literate (MS Office), NielsenIQ Discover considered a plus
• Fluency in Greek and English

Important Information  

• The expected starting date is 1 July

Barilla is an equal opportunity employer. It is the policy of Barilla to prohibit discrimination and harassment of any type and to afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, national origin, age, disability, genetic information or any other classification protected by government laws. Other classifications include, but are not limited to, family status, health status, multicultural differences, political ideas and sexual orientation.