About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

The role

Are you ready to step in?!

As Consumer Marketing Soft Breads & Minicakes Intern, you will support the Marketing Team in enabling high-quality, data-driven go-to-market decisions across the Soft Breads and Minicakes sub-category.

Working closely with Managers and senior team members, you will contribute to multiple initiatives in parallel, supporting planning, execution, and performance tracking activities. The internship offers a structured learning path to develop analytical capabilities while understanding how marketing strategies are translated into concrete business actions.

In particular, you will:

• Support the Marketing Team in analyzing business performance across brands, initiatives, and channels.
• Assist in translating business questions into structured analyses and decision-ready insights.
• Contribute to ensuring analytical consistency and comparability across brands and initiatives.
• Support end-to-end performance tracking activities, including volumes, value, profitability, marketing and media effectiveness, pricing and promotional performance.
• Help define and maintain KPIs, dashboards, and reporting tools.
• Analyze consumer, shopper, market, and commercial data to identify trends and insights.
• Integrate insights from multiple data sources (media, pricing, promotions, observatory data, desk research).
• Support budget tracking activities related to marketing, media, and promotional investments.
• Contribute to ROI analyses and effectiveness evaluations of marketing and trade initiatives.
• Assist in scenario analyses and preparation of business cases for key initiatives.
• Support planning and governance processes, including annual plans, quarterly reviews, and performance deep dives.
• Prepare clear, accurate, and structured materials for internal meetings and decision forums.
• Ensure data accuracy, clarity, and consistency in all analyses and reports.

Through this internship, you will gain a 360° understanding of analytical support to marketing decision-making within a complex and fast-moving FMCG organization.

Who we are looking for

To apply for this position, check that you meet the following criteria:

• Recently graduated (or about to graduate) in Economics, Marketing, Business Management, Engineering or similar fields.
• Fluent English and Italian (written and spoken).
• Strong interest in marketing analytics, business performance, and data-driven decision making.
• Good analytical skills and confidence in working with numbers and structured data.
• Ability to manage multiple activities in parallel with attention to detail.
• Proactive mindset, curiosity, and willingness to learn.
• Good communication and interpersonal skills.

In addition, the following will be considered a plus:

• First exposure to data analysis tools or market databases (e.g. Nielsen, IRI).
• Previous internship or academic experience in FMCG or marketing-related roles.
• Interest in bakery products, food categories, and consumer behavior.

What we offer

•    Competitive Internship salary + relocation allowance.
•    Personal tutoring and constant support from your team to develop your personal and business skills.
•    First-hand experience working on live projects, as the fastest way to learn.
•    Free access to our company canteen.
•    Access to our onsite shop where you can pick up our products at a generously discounted price.
•    Flexible ways of working.
•    A unique opportunity to look behind the scenes of the number one pasta company leader in the world!

Additional Information

Location: Parma (Italy)
Duration: 6 month
Start Date: May 2026

What Else? We are looking forward to welcoming you in the Barilla World!

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.