About Barilla
 

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Job Description

The Advertising and Media Operations Technology Associate Manager supports the implementation and optimization of technologies enabling paid media activation, campaign delivery, and performance measurement. Working closely with the Advertising and Media Operations Technology Manager and various cross-functional teams, this role helps operationalize the technology roadmap, coordinates with global media and creative partners, and ensures accurate and secure data flows across platforms. This role is ideal for someone passionate about media technology and digital transformation, seeking to grow into a strategic leadership position.

Key Responsibilities and Deliverables

•    Marketing Capabilities Execution: Support the development and execution of the marketing technology roadmap related to campaign planning, optimization, media, and creative operations. Deliverables include cross-functional project execution, stakeholder collaboration, technological alignment with group standards, and timely delivery.
•    Industry Thought Leadership:Monitor industry trends in AdTech and provide insights and implications for Barilla. Deliverables include internal articles, newsletters, and contributions to capability platforms and external committees.
•    Vendor and Partner Coordination: Support configuration, integration, and rollout of advertising technologies in collaboration with global media and creative vendors. Deliverables include onboarding documentation, implementation trackers, and issue logs.
•    Operating Model Documentation: Help define and document stakeholder roles and responsibilities for advertising technology use. Deliverables include operating models and RACI charts.
•    Taxonomy & Naming Conventions:Contribute to taxonomy initiatives and implement naming conventions across digital channels. Deliverables include updated frameworks and channel-specific guides.
•    Technology Performance Monitoring:Maintain documentation and dashboards to measure technology adoption, performance, and ROI. Deliverables include dashboards, service desk logs, and usage reports.
•    Technical Compliance:Ensure digital solutions align with company technology standards and security requirements. Deliverables include technical assurance and oversight.
•    Vendor Relationship Management:Oversee supplier relationships to ensure secure, compliant, and high-quality project execution. Manage contracts and partnerships for long-term value, alignment with business goals, and cost-effectiveness.

Key Interactions
Internal Stakeholders:
•    Media, Advertising Production, and Procurement VP
•    Global Programmatic, New Platforms, and Retail Media Managers
•    Equity, Digital, and Design Teams
•    Category Teams
•    Analytics and Insights Team

External Stakeholders:
•    Global Media Agencies
•    Advertising Technology Vendors
•    System Integrators and Digital Agencies
•    Industry Associations

Job Requirements and Qualifications

•    Bachelor’s degree in Marketing, Digital Media, Information Systems, or a related field
•    Minimum of 4 years in digital marketing, media operations, or advertising technology roles
•    Technical Skills:
o    Familiarity with platforms such as Google Ads, Meta, DV360
o    Understanding of campaign tracking, taxonomy, and naming conventions
o    Experience with analytics tools like Google Analytics and Power BI
•    Project Coordination:
o    Strong ability to manage timelines and track deliverables
o    Experience coordinating cross-functional teams and working with external vendors
•    Communication:
o    Strong verbal and written communication skills
o    Ability to document processes and present project updates effectively
•    Mindset:
o    Detail-oriented, proactive, and collaborative
o    Curious and eager to learn about emerging technologies
o    Adaptable in a fast-paced environment

We Offer

• A central location in Amsterdam Zuid with excellent access to public transportation.
• Hybrid working model.
• Opportunity to grow professionally through international projects.
• A dynamic and inclusive team culture

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.