About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Job description

Bakery Category Italy is looking for the next Innovation Soft Bakery Marketing Manager to join the team. The position is based in Parma and reports to the Innovation Bakery Italy Director.

Job purpose

The Innovation Soft Bakery Marketing Manager is responsible for driving innovation initiatives within the Soft Bakery portfolio, contributing to subcategory growth through insight-led concept development and disciplined execution from ideation to launch.

Key Accountabilities

• Lead Soft subcategory innovation projects end-to-end: translate strategy into clear innovation briefs, realistic project plans, and execution that delivers results.
• Convert consumer needs into actionable insight by analysing behaviour, occasions, and relevant trends to uncover unmet demand.
• Drive opportunity sizing and concept development, supporting thorough evaluation and strong proposition building.
• Develop high-impact innovation concepts and enable business case creation, partnering with Finance to support robust commercial evaluation and investment justification.
• Build strong cross-functional execution by collaborating closely with CMCs Development, R&D, Supply Chain, and Commercial teams.
• Own alignment, delivery, and risk management: manage dependencies, track milestones, and ensure issues are addressed early.
• Systematically capture learning from tests and launches, feed it back into the innovation pipeline, and contribute ideas to improve innovation processes and tools.

Requirements

• Over 5 years of proven experience in Consumer Marketing with a strong focus on innovation, ideally gained in FMCG.
• Excellent communication skills in English and Italian.
• International growth mindset with proven strategic execution.
• Experience working cross-functionally and proven influencing skills.
• Strong analytical skills with the ability to focus on the bigger picture.
• Ability to manage complex and multiple tasks, strengthening and developing the business.

Additional info

• Type of Contract: Local, permanent.
• Expected starting date: July-August 2026.
• Location: Parma (PR).

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.