About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Job Description

Barilla Shanghai seeks to recruit the E-Commerce Sales responsible for China, Hong Kong and Taiwan cluster. The individual will report directly to the General Manager of the cluster. The position is based in Shanghai. 

Job Purpose

Design strategies that enable Barilla to win in e-commerce channel, manage all the assigned platforms in China - JD.com, Tiktok, PDD - and all other retail e com shops and build expertise by planning all the relevant activities and advertising in E-commerce platforms, executing in coordination with Marketing and Trade marketing departments, preparing standard reporting for performance monitoring and setting best practices, as well as communication flows with regional and global e-commerce team, in order to achieve channel sales targets.

Key accountabilities

•    Directly define and implement, in agreement with line manager, the e-commerce channel strategies to reach the target goals and sales objectives (profitability, product mix, expenditure, customer contribution, discounts, etc.), the budget, as well monitor their realization and initiate corrective action in case of deviations in order to increase company performance results for the channel business
•    Build e-commerce network and expertise, execute yearly plan, negotiate with marketing / trade marketing on channel support resources.
•    Analyse sales data related to e-commerce, structure them in order to speed up the development of the business and gain insightful information about the channels and end users.

Desired Skills and Background

•    Bachelor’s degree or equivalent
•    A minimum of 7 years+ working experience in FMCG industry with hands on work experience in key E Commerce operators
•    Learning attitude and high learning agility
•    Result driven.  Being able to successfully implement projects with the flexibility to adapt to changing priorities 
•    Honest, independent, open-minded, confident, patient, energetic, passionate, courageous and flexible 
•    “Can do” attitude. Take initiatives and ownership.
•    Ability to cultivate relationships at all levels 
•    Takes responsibility for decisions and implements/executes 
•    Total commitment to very high standards of integrity and business ethics 
•    Fluent in Chinese (Mandarin) and English

Additional info

•    Local contract
•    Start date: May 2025
•    Work rights to operate in China
 

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.