About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Introduction 

Barilla Singapore is looking for a Senior Brand Analyst to join the APAC Category & Marketing team for Pasta & Condiments. Reporting to the Category Marketing Manager, the Senior Brand Analyst will play a critical hands-on role in developing, executing, and tracking regional brand campaigns, supporting global campaign rollouts, and driving marketing excellence across the Asia-Pacific region across B2C and B2B channels.

This is an exciting opportunity for a consumer-centric marketing professional who thrives in a fast-paced, cross-functional environment and is passionate about building a globally loved food brand across diverse APAC markets.

Key Accountabilities

• Regional Strategy & Campaign Development

• • Support the definition of the regional strategy and development of marketing campaigns & assets in a meaningful way for APAC markets.
  • Co-lead the development and end-to-end execution of regionally led initiatives (e.g. Pasta Championship campaign for APAC), working with global & local marketing teams to deliver against the agreed milestones.
  • Support the development of APAC-specific innovation projects to ensure that they land on-time & in-full.

• Global Campaign Rollout & Performance Tracking

• • Support the rollout of global campaigns by ensuring APAC-ready, fit-for-purpose assets as a conduit between global teams and local markets. Key campaigns include Masterbrand campaign, F1 Partnership and Limited Edition launches.
  • Represent the needs of the APAC by working closely with internal marketing teams to feedback the needs of local markets & consumers to global category teams & agencies while respecting the strategic guidelines and budget provided.
  • Lead the APAC innovation & campaign performance tracking across APAC markets to provide actionable insights & learnings to stakeholders.

• Brand Planning & Budgeting Support

• • Contribute to the annual brand and marketing planning cycle.
  • Support Marketing Spend tracking in partnership with Finance, flagging discrepancies against budget.
  • Share best practices and provide advisory to local markets on internal marketing processes.  

• Team Culture
  • Foster a culture of knowledge sharing and collaboration across the APAC team via the ShAAAre platform. 

Requirements

• Bachelor's or Master's degree in Business Administration, Marketing, or a related field
• Minimum 3-4 years of experience in marketing roles; FMCG or food & beverage experience preferred, and exposure in B2B (foodservice) marketing preferred.
• Strong project management skills with proven ability to handle multiple workstreams simultaneously
• Excellent powerpoint presentation skills and comfortable with translating numbers into narratives.
• Good communication and stakeholder management skills across diverse markets and cultures.
• Proficiency in Microsoft Office suite.
• Growth mindset: Embraces ambiguity, learns fast, and operates with integrity and a can-do attitude.
• Genuine passion for food.

What We Offer

• A collaborative and multi-cultural team: Regional exposure to APAC markets with direct engagement with global HQ teams based in Amsterdam & Italy.
• Structured marketing capabilities programs with a clear learning path.
• A culture that values innovation, shared knowledge and continuous improvement while championing internal mobility and talent development.

Other information

• Location: Singapore (office-based with regional travel as required)
• Contract Type: Local contract
• Reporting To: Category Marketing Manager, Asia Pacific - Pasta & Condiments

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.