About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

About the role

Barilla Singapore is seeking a Trade Marketing Associate Manager to join our South Asia & South‑East Asia Cluster, based in Singapore.

Reporting directly to the Managing Director, this role offers a unique opportunity to act as a strategic partner to the business, shaping trade strategies across diverse and fast‑growing markets including Singapore, Malaysia, Philippines, Vietnam, India and Thailand.

You will work at the intersection of sales, marketing and strategy, translating data and insights into impactful trade marketing initiatives that drive growth, strengthen brand execution, and elevate shopper and consumer engagement across channels.

Key Accountabilities

• Support General Manager and Commercial Manager in setting detailed Country/Channel/Customers trade marketing plans, according to the Marketing plan, Market business plan, and Customers’ strategy.
• Work closely with Barilla internal commercial Team and marketing team, and with distributors’ brand/category management in defining and executing specific market plans.
• Manage the adaptation and harmonization of cross-country TM presentations (new products, new design, new recipes, specific projects, etc.) and updates (declarations, logistics, etc.) by ensuring right balance between local, cluster, regional, global contents, sharing them with all Distributors/Customers (in English) and supporting Marketing SSEA in any potential country localization of projects.
• Based on the needs of different markets and available resources, manage the Trade marketing kit (Assortment, Distribution, Price & Promo, Competitiviness, In-store visibility, POP materials, etc.), and as strategic sales navigator, support the General Manager and Commercial Manger in decision-making and strategic market management for all countries with special focus on key markets (SG, MA, PH, VT, IN and TH).
• Monitor Offering & Price of competition and Barilla, in coordination with Marketing SSEA & Commercial Manager. Drive and follow up new products’ launch/expansion, in coordination with Marketing SSEA, by preparing or adapting launching kit with guidelines for the distributors).
• Support the cost Planning&Control process by managing Consumer Promotion (from PO opening to full compliance with BDG) and support General Manager for all costs.
• POS material: collect market needs, coordinate creation, production and delivery to Distributors’ warehouse, manage stock. In cooperation with Sales, control market execution and drive ruthless execution.
• Work with Agencies to finalize in-store materials, brand activations, image page, category theatralisation, etc.. using the templates supplied by Marketing SSEA.
• Oversee short and long lead artwork projects, promotional material and digital e-newsletters as briefed by the marketing, and sales, ensuring all artwork is on brand, engaging and delivered on time. Maintain brand guidelines and adhere to processes while supporting internal and external designers and other providers through every stage of artwork development as required (concepts, proofs, final print etc).

Requirements

• • Minimum 3 years of experience in similar roles (e.g. Marketing, Sales, etc.).
  • Bachelor’s or master’s degree in business administration, Management, Marketing or related field.
  • Growth mindset, willing to always improve, embrace challenges & ambiguity, test, learn and take risks.
  • Proactive to strive for defined objectives with a sense of urgency and can-do attitude.
  • Solid ability to work with numbers to perform sales & market analyses.
  • Ability to plan & see the big picture to anticipate challenges while working on different workstreams.
  • Strong team player with people skills and ability to work collaboratively as part of a team.
  • Excellent project management and organisational skills. Ability to Multi-task and prioritise.
  • Strong communication skills both written and verbal. Ability to liaise with and present concepts to multiple stakeholders (from internal management to external agencies/clients and partners)
  • Creative flair and passion for food

Other information

• Role based in Singapore
• Start date: As soon as possible
• Employment type: Full time, permanent

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.